iLAFF: International Longwood Animation Film Festival
This project for the International Longwood Animation Film Festival (iLAFF) was a rebranding to focus the festival exclusively around the comedy animation genre.
The client for this project wanted a wordmark that reflected the brand’s new direction and conveyed an immediate sense of fun and excitement. Given these adjectives, I wanted to incorporate an exclamation mark into the acronym to help convey that sense of excitement. By twisting it into a silly character, I hoped to create unique visuals and opportunities for a mascot character in the future.
